We discovered that 80% of the people we asked watch thriller films at least once a week, this gave us confidence that something with thriller conventions would be a popular film to create.
We asked what the most important component to the opening sequence of a thriller was, with 60% answering with 'the music' we knew it would be something we needed to get right.
Another question was 'what is your favorite thriller sub-genre?' 90% said psychological this also influenced our choice to do a film that would play with the mind.
Overall we decided not to do a typical thriller but to do a horror with some thriller conventions in order to relate to a wider audience and cover the most components that people want in a good film.
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